Last updated: 11 October 2026
1. Who We Are
Fisher Patton is a UK-based online retailer specialising in military memorabilia, commemorative medals, remembrance items, military gifts, clothing and accessories.
Our website is:
Fisher Patton is committed to protecting your personal information and respecting your privacy.
For the purposes of UK data protection law, the business operating Fisher Patton is responsible for the personal information collected through this website.
Business contact: [Insert business email address]
Registered business name and address: [Insert details]
2. Information We Collect
When you visit our website, make a purchase or subscribe to our newsletter, we may collect:
- Your name and email address.
- Billing and delivery addresses.
- Telephone number.
- Order details and purchase history.
- Payment confirmation and transaction information.
- Website usage information, including IP addresses and cookies.
- Newsletter subscription preferences.
We collect only information reasonably necessary to operate our business and provide our services.
3. How We Use Your Information
We use personal information to:
- Process and fulfil customer orders.
- Arrange delivery of purchased products.
- Communicate about orders, returns and enquiries.
- Maintain customer accounts.
- Process payments and refunds.
- Maintain business and accounting records.
- Protect our website against fraud and misuse.
- Send marketing emails where we have a lawful basis to do so.
- Improve our website and customer experience.
We process information under appropriate lawful bases, including contractual necessity, legal obligations, legitimate interests and consent, depending on the purpose.
4. Online Payments
Fisher Patton accepts payments through third-party payment providers, including PayPal and Stripe.
Payment information is processed securely by the relevant provider.
We do not ordinarily receive or store customers’ full payment card details.
Payment providers process personal information according to their own privacy policies.
5. Newsletter and Email Marketing
Fisher Patton uses Brevo to manage newsletter subscriptions and email marketing.
When you subscribe to our newsletter, we collect your email address and record your marketing preferences.
We may send information about:
- New military memorabilia and commemorative products.
- Remembrance collections.
- Veteran gifts and clothing.
- Special offers and promotional discounts.
- Fisher Patton news and product announcements.
You can unsubscribe at any time using the unsubscribe link included in our marketing emails.
Where consent is required, we will not send marketing emails without your permission.
We may also use the UK electronic marketing rules’ existing-customer exception where its conditions are satisfied.
Brevo processes subscriber information on our behalf in accordance with applicable data protection requirements.
6. WooCommerce and Customer Accounts
Our online shop uses WooCommerce.
When you place an order, we collect the information required to process your purchase, arrange delivery and provide customer support.
If you create an account, your account information and order history may be stored to make future purchases easier.
You may contact us to request access to or deletion of eligible personal information.
Some information must be retained to comply with legal and accounting obligations.
7. Sharing Your Information
We may share relevant personal information with trusted service providers where necessary to operate our business.
These may include:
- Payment processors, including PayPal and Stripe.
- Delivery and postal services.
- Brevo for email marketing.
- Website hosting and technical service providers.
- Accountants and professional advisers.
- Government authorities where legally required.
We do not sell customers’ personal information to third parties.
8. Cookies
Our website uses cookies and similar technologies.
These may be used to:
- Maintain shopping baskets and checkout sessions.
- Remember customer preferences.
- Support website security.
- Understand website performance and visitor activity.
- Support marketing and analytics where applicable.
Some cookies are essential for the operation of our website.
Where required by law, we will request consent before placing non-essential cookies.
You can manage cookies through your browser settings and any cookie controls provided on our website.
9. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
Customer order and transaction records may be retained for periods required by UK tax, accounting and other legal obligations.
Newsletter subscription information is retained while you remain subscribed, subject to appropriate retention and suppression practices.
When personal information is no longer required, we securely delete or anonymise it.
10. Your Data Protection Rights
Under UK data protection legislation, you may have the right to:
- Request access to personal information we hold about you.
- Request correction of inaccurate information.
- Request deletion of personal information in certain circumstances.
- Object to certain uses of your information.
- Request restrictions on processing.
- Request transfer of eligible information.
- Withdraw consent where processing relies on consent.
To exercise your rights, please contact Fisher Patton using the contact details provided in this policy.
You may also raise concerns with the UK Information Commissioner’s Office (ICO).
11. Security
We take reasonable technical and organisational measures to protect customer information against unauthorised access, loss, misuse or disclosure.
Our website uses secure connections and established payment processing services.
However, no method of transmitting information over the internet can be guaranteed completely secure.
12. International Data Transfers
Some service providers may process personal information outside the United Kingdom.
Where international transfers occur, we take appropriate steps to ensure the information receives protection required by UK data protection law.
13. Children’s Privacy
Our website is intended primarily for adult customers.
We do not knowingly collect personal information from children for marketing purposes without an appropriate lawful basis.
14. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our business, website services or legal requirements.
The latest version will be available on this page.
15. Contact Fisher Patton
For questions about this Privacy Policy or how we handle personal information, please contact:
Fisher Patton
Website: www.fisherpatton.com
Email: ma**@***************************co.uk
Business address: 59 Basegreen Crescent, Sheffield, S12 3FD, UK